Are you wondering how to stand out as a tattoo artist?
Your work’s good, but you’re not attracting as many clients as you’d like.
There are all sorts of tactics you could try.
And then there’s one that’s guaranteed to work.
You need to specialize in tattooing people with darker skin.
There Are Fewer Artists Who Tattoo People That Aren’t White
Go ahead, scroll through Instagram to see how many tattoo images you see on darker skin.
Not many, huh?
Black, brown, Asian, and Latinx people all have gorgeous ink.
But you won’t see it advertised as much, and that’s a shame.
I’ve heard artists say that they’re worried about the fine detail of their work not showing up as well.
If they haven’t learned to work on dark skin, then it’s true, their work may not look as good.
Or maybe they just need to learn to take better photos.
In any case, the tattoo industry needs more diversity.
If you specialize in this kind of work, it won’t be hard to make a name for yourself.
Word-of-mouth alone will keep you busy.
You’ll be surprised how quickly the community discovers which artists meet their needs.
How to Adapt Your Art for Darker Skin
When you tattoo darker skin, you’re viewing the ink through the layer of melanin in the dermis.
This automatically creates a filter that alters the colors.
You’ll need to develop an eye for which shades you should use.
Start with the best tattoo inks for darker skin.
Bright colors will retain their vibrancy better than you think. (more…)